Christmas Cards Past and Future
Amongst the flood of Christmas cards I received in the run up to the festive season – I’m a very popular sort of a person - two stood out from the rest. The first card was sent by IP3 member, Bernard Seward, and the second, by commercial printers, Optichrome in Woking, Surrey. The two cards could not have been more different but they both achieved their purpose – to raise a smile.
Two of Optichrome's cards
In terms of the technology utilised, the two cards sat at either end of
the printing time line. Bernard’s was printed using the craft of letterpress
invented by Johan Gutenburg in around 1440 and Optichrome’s utilised
state of the art variable data management software and a digital press.