16 April 2010

APPLE UNVEILS ‘ONE-BILLION-A-DAY’ IPHONE AD PLATFORM

Apple has revealed details of its new mobile advertising platform, allowing advertisers to run campaigns that "combine the emotion of TV with the interactivity of the web", as the company targets delivering one billion ad impressions a day

The platform, called iAd, will be pre-installed in the new iPhone 4.0 operating system, set to be released this summer, and will give advertisers the ability to run full-screen video and interactive ad content without requiring the user to navigate away from an app.

iAd will also make it much easier for developers to embed new ad executions into their apps, and gives them greater scope to produce more interactive and better quality content. Developers will receive 60% of iAd revenue, while Apple will handle all sales and inventory.

It is estimated that an average iPhone user spends around 30 minutes each day using apps, which would mean that around one billion ad impressions would be generated every 24 hours.

The new iPhone OS 4.0 will contain new features including a unified mailbox, folders to help users organise their apps, and an updated iBooks function that lets users easily browse, buy and read books on the device.