01 December 2017

HAYMARKET LAUNCHES NEW PRINT TITLE FOR YOUNG FOOTBALL FANS

Haymarket Media Group, the publisher of Campaign, has launched GOAL!, a new print magazine from the team behind FourFourTwo aimed at seven to 11-year-old readers.

Edited by FourFourTwo’s global editor-in-chief, David Hall, the 64-page magazine is a mix of interviews, facts, insight, humour, quizzes and posters.

The pilot issue is bagged free with the January edition of FourFourTwo, on sale now.

It is also being distributed via Cafe Football’s sites at Westfield Stratford (London),  Old Trafford and the National Football Museum (both Manchester). Copies have also been distributed to schools and football clubs to help gather feedback for future issues.

Andy Jackson, FourFourTwo’s global brand director, said: "We've delivered on our objective: to create a different kind of football magazine for young fans that challenges the traditional print executions in this category.

"GOAL! sits naturally and comfortably alongside FourFourTwo, sharing the common core values of access, insight, passion and humour re-imagined for a younger audience.