19 March 2010

POLESTAR WINS NATIONAL MAGAZINE DIRECT MAIL PRINT

Polestar has been awarded the National Magazine Company's annual direct mail campaign for the first time

The campaign comprises over one million items, which will be mailed to the databases of 23 leading National Magazine titles during 2010. The work will be carried out at Polestar Applied Solutions' plant in Nottingham, after the company successfully tendered for the contract.

Heidi Kenyon-Smith, head of acquisition marketing at The National Magazine Company, said: 'We have worked very successfully with another supplier for many years, but we have decided to use Polestar this time after an impressive professional presentation demonstrated its enthusiasm for this market and made us feel that, although not one of the company's largest on the direct mail side, we would be a valued customer.

Andrew Wood of Polestar Applied Solutions added: 'We have got off to an excellent start, with the first three mailings each using one of the three different production processes we are able to offer within our facilities, including litho printing with laser personalisation, with digital production on our Xerox Igen and on the Oce Jetstream digital presses, which has the added advantage of providing personalisation in colour.