01 September 2016

WOMEN’S WEEKLIES FALL 8.4%

Women's weeklies have declined in circulation once again with an 8.4% year-on-year drop over the first half of 2016, according to ABC.

The biggest fallers were Bauer Mediaís Heat which dropped circulation by 22.3% to 144,074, and Time Incís Now which had a 21.8% decline to 109,661.

OK!, the Northern & Shell title, dropped 11.8% year on year, and 36% period on period, to 176,386, and 160,951 actively purchased.

Its rival Hello! which is published independently had circulation decline 3.1% to 253,253, with 197,913 actively purchased.

Among the monthly titles, Hearst Magazines UK once again gave away more than 100,000 copies of Cosmopolitan which boosted year-on-year circulation by 59.9% and 1.9% compared with the second half of 2016.

The title has total circulation of 413,155, however 303,584 were actively purchased. This equates to a quarter of the Cosmopolitan issues in "bulk" shares.