Wake up Printing Industry

By Colin Thompson

There is a revolution occurring in the workplace today.
New technology, faster communications and the industrialisation of previously undeveloped countries all have contributed to competition for products and services on a worldwide basis. A manufacturing company will find itself competing for a customers business not only with the manufacturer next door but also with the manufacturer in another country.

This is true in the printing industry as in other manufacturing sectors. A printing company that `specialises` in the manufacturing of labels, for example, will deal with distributors from all over the world. Also, the customer will have a choice of buying from manufacturers in any country. Competition is extremely fierce and companies have to find ways to distinguish their products and services from those of their competitors. This competition has led to a new philosophy of work, and radical changes in many organisations.