22 February 2016
NEW UK NEWSPAPER
Trinity Mirror said The New Day will go on sale on February 29 and offer an “upbeat, optimistic approach and will be politically neutral”.
The announcement comes just days after the owner of The Independent newspaper, Russian-born Evgeny Lebedev, announced that it would publish its last print edition next month after 30 years. It will continue online.
The New Day will have a social media presence but no website, according to Trinity Mirror's chief executive, Simon Fox.
He acknowledged that the number of people buying newspapers had declined but insisted that print was far from dead.
“Over a million people have stopped buying a newspaper in the past two years but we believe a large number of them can be tempted back with the right product,” he said.
“Revitalising print is a core part of our strategy in parallel with digital transformation and there doesn't have to be a choice between the two -- newspapers can live in the digital age if they have been designed to offer something different.”